4 Trends Reshaping the Hotel Experience

2018-09-03

As more millennials place a priority on travel and experiences, the hospitality industry has continued its corresponding metamorphosis. In particular, experts believe the hotel sector will adopt several new trends in the coming year. Some of the most prominent examples include:

  1. Increased connectivity. In the past, the idea of calling the front desk seemed like a valuable service. Now, it’s an irritation inhibiting a seamless experience. Millennials use their smartphones to order groceries, rides, and a plethora of other services. To address this preference, hotels are developing apps to allow guests to check in before they arrive, unlock their hotel room, and more. Some are providing guests with a concierge number to text requests to for speedier service.
  2. High-tech hotel rooms. If a hotel goes so far as to make an app for their guests’ convenience, it’s worth their time to expand the option to improve their guests’ experience as well. Some hotels are giving guests the option to change their room lighting, temperature, and TV channel within one app. It personalizes guests’ stay at the hotel with limited work involved. While many hotels may think getting up to adjust the thermostat isn’t a game changer, guests will start to notice which hotels offer it and which don’t.
  3. Guests want to experience local culture. Hotels took a major hit with the arrival of Airbnb. While rates are often comparable, Airbnb offers what many hotels can’t: local ambiance. When millennials travel, they want to experience what the city or country has to offer. Older hotel models focused on making rooms feel comfortable and familiar. Now, hotels will need to up their game to keep pace with Airbnb rooms that offer local immersion. To address this, some hotels are offering experience packages that include a local event in the rental price.
  4. Shaking up design aesthetics. Millennials prioritize socialization over downtime while they travel. They want to spend less time alone in their room and more time mingling with other guests. As a result, many hotels are utilizing a minimalist style in their bedrooms while ramping up their communal spaces. For example, Baby Boomers preferred to work alone in their room; as a result, hotel rooms began including desks. Now, millennials prefer to work in public, shared spaces so hotels are catering more to this inclination. Communal spaces boast desks, charging stations, and areas to hold small meetings with clients or coworkers.

With millennials traveling more than previous generations, their desires are taking center stage for the hospitality industry. As such, hotels are realizing they need to adapt to millennials wants and needs if they wish to remain competitive. However, with new changes and upgrades comes new risks. To learn more about insurance coverage options for the shifting hotel landscape, contact the experts at MMA Florida.

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